Use your browsers back bottom to return to previous page

Hoffmann, Volker
Picture Supported Communication in Africa

Fundamentals, Examples and Recommendations for Appropriate Communication Processes in Rural Development Programmes in Sub-Saharan Africa.

2000; 352 pp.; 9 ills.; 8 colour ills.; numerours drawings; 21 x 15 cm; paper;
ISBN 3-8236-1342-1;
EUR 35.80; DM 70,00

About the author

Volker Hoffmann, born 1947, graduated in agricultural economics at Hohenheim University, attained a doctorate in social sciences (Dr. rer soc.) and qualified as a lecturer in the social sciences of agriculture. After holding a chair in communication studies for horticulture at Hanover University, he returned to Hohenheim University to chair the department of agricultural communication and extension studies.

About the book

A picture says more than a thousand words. This is true, but only in very narrow spheres, where attention centres on the appearance, the outward nature of objects. Usually, however, the opposite is the case. Words are a far more powerful and universal means of communication than pictures. The proper combination of language and imagery, finally, is superior to either of the two alone – this applies equally in literate cultures and in communication with illiterate people.
The true potential of pictorial communication is both overestimated and underexploited. This book aims to fill that gap, providing clarification in a historical and universal perspective. A presentation of the European history of media facilitates empathy with the still essentially oral world of Africa. A major chapter sets out the general theoretical context, providing a systematic study of the potential and limitations of pictorial communication. This is followed by a discussion of communication with illiterates, using a functional, setting-based approach, and a description of the communication setting of rural development programmes and projects in Africa. Having thus laid the groundwork, the author presents two case studies of important instances in which pictorial communication has been developed and utilized successfully in Africa. Critical appraisal and comparative analysis of these cases leads, in conjunction with applied fundamentals, to practical recommendations.
Once more, this second, completely revised and expanded edition is written for academics and development practitioners alike.


last modified Februar 20, 2001
© 2001Margraf Verlag